Nutrition coaching that fits around your lifestyle

About Principal Nutrition

Principal Nutrition is the nutrition service, founded & delivered by Yusuf Paterson-Mosafeer and based at Principal Athletic in Colwick, Nottingham. Yusuf has been in the fitness industry for over 10 years and has helped hundreds of clients achieve their goals through nutrition and training.

My 1:1 coaching is built on education, with the goal of giving you the knowledge and skills you actually need. Not just what to eat, but the habits, mindset and consistency that move the needle.

I believe nutrition and training are the foundations of a happier, healthier life - and they should fit your lifestyle, not take it over.

A balanced approach: the principles

My coaching is simple, structured and built around helping you create habits you can actually keep. I’ll support you with your relationship with food, help you feel more confident around food, and teach you how to make decisions that align with your goals.

Knowledge isn’t the issue - most people that come to me, already know what they need to do. What people find harder, is applying that consistently - I’m here to support you through the busy weeks, the social occasions and celebrations, holidays and the ups & downs of life.

A calorie deficit only works if you can stick to it consistently - I’m not here just to give you numbers, I’ll make sure we work through the behaviours and decisions that ensure those numbers are actually sustainable.

Your nutrition should fit around your life, not the other way round - meals out, social occasions, holidays - these are all part of a good and balanced life. We make sure we account for them in the outset.

There’s no ideal time to start - On that, it goes without saying that you will never have the perfect time to start with no events or disruptions, and the right time is now.

This isn’t a quick fix - clients typically work with me for 6-12 months. That reflects how long it genuinely takes to change your relationship with food and build the confidence to manage it yourself going forward.

Who is this for?

This coaching suits clients working toward fat loss, muscle gain, or performance goals - anyone looking for a structured, long-term approach rather than a quick fix.

It works particularly well for people who’ve tried before without lasting results or feels like they’ve tried everything, those who have busy and demanding lives, and who want to understand their own nutrition rather than simply follow instructions.

The process

01 - We start with a consultation, a conversation covering your goals, lifestyle, and training background, so the approach is built around you from the outset.

02 - Before setting any targets, we start by establishing your baseline. All targets e.g. protein, carbs, fat, steps, training and sleep, are tailored to you individually based on your goals and personal circumstances.

03 - During weekly check ins with Yus, progress & targets are reviewed and adjusted as needed, with feedback provided directly via Google Sheets. WhatsApp access is available throughout.

04 - Once a goal is reached, the work isn’t done, we work toward maintenance or the next phase, with the aim of leaving you equipped to manage things independently.

What’s included

• Initial targets

• Weekly check-in and adjustments

• Weekly feedback

• Support from me via Whatsapp

• £80/month

• Available Nottingham & online

• Typically a 6-12 month process

• 30 day rolling contract, can cancel any time